Binance co-CEO Yi He: Europe remains an important market for us

Binance co-CEO Yi He has spoken out about Binance’s position in Europe, stating that the company remains fully committed to the European market despite regulatory challenges. She draws a parallel with major tech companies such as Uber and Airbnb, which faced bans in multiple countries but ultimately returned stronger.

Building Trust Takes Time

According to Yi He, Europe is a relatively small part of Binance’s overall operations, yet it is a market the company takes seriously. She notes that building trust with regulators naturally takes time, and that Binance therefore continues to work with both EU institutions and national authorities to strengthen its compliance efforts.

The comparison with Uber and Airbnb is striking: both platforms encountered bans and legal obstacles in dozens of countries, but ultimately managed to hold their ground and emerged stronger as a result. Yi He sees a similar pattern for the crypto sector in Europe, where regulation such as MiCA is increasingly defining the rules of the game.

Crypto as Gatekeeper of the Financial System

Yi He goes beyond Binance’s European strategy alone. She argues that crypto companies, including Binance, will eventually play an even more important role as gatekeepers of the financial system than traditional financial institutions. According to her, this shift is driven by the underlying technology and the broad global adoption of crypto.

With these remarks, Yi He positions Binance as a long-term player in Europe, despite ongoing pressure from regulators. The company continues to focus on proactive cooperation with regulatory bodies, which fits into Binance’s broader strategy of operating compliantly worldwide. Read more about Binance and the latest developments around the platform on the Binance news page.