Cobie: Coinbase stood too far from crypto-native users for too long

Cobie, the well-known crypto personality who recently took charge of the Coinbase Base App and Coinbase’s trading products, is speaking openly about the company’s problems. According to him, Coinbase has been too far removed from the real crypto community for years, and the platform has lost a great deal of user trust through a series of avoidable mistakes.

Cobie takes the helm at the Base App

Cobie says he took responsibility for the Base App and Coinbase’s trading products, including the Coinbase app and Advanced Trading, a few days ago. He makes clear, however, that he is not responsible for the Base network itself. The takeover is thus limited to the product layer aimed at end users.

In response to a question from KOL Rune, Cobie acknowledges that Coinbase has had something of an ivory tower image for some time. The company is therefore too distant from the people who are active on-chain every day. He also admits that he cannot solve this problem in a week or even a month, but he does want to actively try to better represent the voice of on-chain users.

Restoring trust after a series of mistakes

Cobie states that both Coinbase and Base have lost a considerable amount of user trust due to a series of avoidable errors, including an incident that occurred on the day of his remarks. He is well aware that he is putting himself in a difficult position and may be blamed for problems that existed before he started.

Nevertheless, he consciously chooses to push ahead. His goal is to build products that users actually want to use, by listening more closely to what the on-chain community is asking for. Whether he succeeds, he says, will become clear in time.