Galaxy secures $75 million naming rights for Texas Tech stadium

Galaxy, a technology and data centre company, has signed a major deal with Texas Tech University. The parties have signed a 15-year agreement under which the well-known Jones AT&T Stadium will be known as Galaxy Stadium from the 2026 season. According to Sports Business Journal, the deal is worth around $75 million, making it one of the largest naming rights contracts in US college athletics.

One of the biggest deals in college athletics

Texas Tech Athletic Director Kirby Hocutt confirmed to Sports Business Journal that the contract runs for 15 years and is valued at approximately $75 million. The deal was brokered through Learfield’s local arm, Texas Tech Athletics Partners. In addition to the naming rights, Galaxy will also have its logo displayed at the centre of the stadium field.

The scale of this contract immediately places it among the heaviest investments in naming rights within the US college sports landscape. It shows that companies in the tech and digital asset sector are showing increasing interest in sponsoring major sports venues, even at the university level.

Galaxy becomes official digital partner of Texas Tech

The partnership goes beyond just a name on the stadium. Galaxy will also become the university’s official data centre and digital asset partner. This makes it a broad strategic collaboration in which Texas Tech will utilise Galaxy’s technological infrastructure alongside visibility in the stands.

More details about the deal can be found via Sports Business Journal. The new Galaxy Stadium will open its doors during the upcoming 2026 season, making the partnership almost immediately visible to fans and visitors.