Social media activity Bitcoin and Ethereum at lowest point since 2020

The enthusiasm of retail investors for Bitcoin and Ethereum appears to be cooling significantly. The number of social media posts about both coins has fallen to the lowest level since 2020, while institutional players are showing more interest than ever. This signals a clear shift in who is currently active in the crypto market.

Bitcoin is available at OKX and Bybit.

Tweet volume drops back to 2020 levels

Crypto analyst CryptoJack shares a striking chart showing that the number of tweets about Bitcoin and Ethereum is currently at its lowest point in six years. The peak was around 2021 and 2022, when the market was in full swing and millions of retail investors wrote about crypto daily. Since then, a steady decline has set in, now reaching levels comparable to the period before the major bull run.

The Bitcoin price currently stands at $64K, a rise of 2.3% over the past 24 hours. Despite this modest price movement, the social buzz around the coin remains historically low. This raises the question whether retail investors are simply losing interest or are waiting on the sidelines for a clearer signal from the market.

Institutional interest grows precisely due to tokenisation trend

While the average investor appears to be pulling back, the institutional world is largely unfazed. Large players continue to flock in, driven by growing interest in the tokenisation of traditional financial assets. This involves things like stocks, bonds and real estate being offered via the blockchain, a trend that is gaining increasing attention from major financial institutions.

Wu Blockchain confirms the picture that CryptoJack paints: retail investors are growing tired, while institutional players are focusing on tokenized assets. This shift in sentiment is also visible in recent Bitcoin ETF inflows, which are picking up again after a period of outflows. A similar story applies to the Ethereum price: around ETH as well, social sentiment has fallen far compared to the previous cycle, although the price is holding up for now above key support levels. Whether the low retail involvement is a buy signal or a warning remains an open question.